JP de Oliveira
Rio de JaneiroRJ Info
Sorriso Rei
An EP that pays homage to Brazilian Black music.
2020
Art Direction, Graphic Design
Project information
In celebration of Black Consciousness Month, singer, songwriter, and producer Mahmundi launched the Sorriso Rei project with Universal Music. Created mostly by Black artists and professionals, the project honors and revisits great names of Black music. The first two artists honored were Gilberto Gil, whose classic "Tempo Rei" was reinterpreted by Xande de Pilares, Léo Santana, and Priscila Tossan, and Jovelina Pérola Negra, honored by Mumuzinho, Malía, MC Zaac, and Ruby with a new version of "Sorriso Aberto", a song that won the world over in the voice of the iconic performer.
The clean look builds on the visual language of Mahmundi's album covers. The lettering alludes to the aesthetics of 1980s Brazilian Black music and draws on geometric traditions with African roots. Yellow symbolizes the sun, wealth, and royalty; blue refers to the original "Tempo Rei" cover; pink refers to the original "Sorriso Aberto" cover; and red represents passion and struggle.
The clean look builds on the visual language of Mahmundi's album covers. The lettering alludes to the aesthetics of 1980s Brazilian Black music and draws on geometric traditions with African roots. Yellow symbolizes the sun, wealth, and royalty; blue refers to the original "Tempo Rei" cover; pink refers to the original "Sorriso Aberto" cover; and red represents passion and struggle.
Art Direction, Graphic Design
JP de Oliveira
JP de Oliveira
Font
Novecento Sans Wide, by Jan Tonellato (Synthview)
Universal Music Team
Eduardo Felix, Marketing Manager
Leonardo Nunes, Label Manager
Eduardo Felix, Marketing Manager
Leonardo Nunes, Label Manager